Marketing video guidelines and requirements

Marketing video guidelines and requirements 

Marketing video guidelines and requirements
Marketing video guidelines and requirements


  • You must appear in the video.
  • Your video should be between 1 to 3 minutes.
  • You must speak all the languages that you want to teach.
  • DO NOT:
    • Provide personal contact information
    • Advertise or promote other services
    • Use copyrighted music or any media for which you do not have the rights
    • Shoot vertical or square videos. The video aspect ratio should be 16:9 to achieve the best effect.

Detailed requirements:

Video shape

Marketing video guidelines and requirements
Marketing video guidelines and requirements

Do:Do not:
  • Shoot a horizontal video
  • Put your camera/mobile phone on the level with your eyes and look into the camera/mobile phone
  • Put the camera/mobile phone on a stable surface or use a tripod to keep the video still
  • Shoot a vertical or square video
  • Put the camera/mobile phone below your face and talk down to it
  • Hold the camera/mobile phone with your hands or allow the camera/mobile phone to shake



Do:Do not:
  • Use natural daylight or powerful lamp lighting from the FRONT
  • Even better: Complimentary light from behind + 45 degrees
  • Record at night with poor lighting
  • Record with strong lights or lamps behind you



Do:Do not:
  • Use quiet surroundings and speak in a clear voice
  • Even better: Using a field recorder or speak into a microphone
  • Place microphone very close to the mouth (causing "beatbox" noises and distortion)
  • Place microphone too far away from mouth (too quiet)
  • Allow wind or any other distracting background noise



Do:Do not:
  • Use a clean and tidy study room or classroom
  • Even better: something that represents your language or country
  • Show moving or distracting things ­in the background (other people, etc)
  • Use an overly busy or chaotic” background
  • Show any commercial logo in the background


Editing (optional)

Do:Do not:
  • Add subtitles
  • Post your personal contact information in the video
  • Use logos or advertisements from other companies or services
  • Add loud music that makes it difficult to hear your voice

How do I make a teacher introduction video? 

1. Watch some good examples

English version

Arabic version

2. What should you say?

Create a script and practice.

  • Who are you
    Introduce yourself. What is your name, and what languages do you speak? Your credentials, work experience, or other interesting backgrounds.
  • What are your lessons like?
    What do you enjoy about teaching, do you have a preferred method, and what is your attitude towards language teaching? You might include specific details about the activities you do during lessons, show materials you use, or teach potential students their first word or phrase!
  • Show your personality
    • Smile - Make students feel welcome to your online classes!
    • Be yourself - Show or tell something interesting about yourself. Do you have special hobbies that students might enjoy discussing with you? Choose clothing or background that really represents you. 

3. Some other tips

  • Be natural - Do not read directly from a script! Look into the camera, make it as though you are speaking directly to your student.
  • Speak in all the languages in which you are fluent - You don’t need to say the same thing again in every language, but you can move from one language to the next as you speak. We recommend adding subtitles so that students can more easily tell what you are saying in each language.
  • Think of your students - The care you take in preparing for your video shows students not only what you think of yourself, but how they can expect you to prepare for your classes with them.
  • Mention Learn Special English- Doing this and adding a link to your teacher profile in the description will help people find and book your classes on Learn Special English
  • Dress appropriately - Smart casual is acceptable, remember that 1st impressions count

4. Record and upload your video to  Google Drive, MediaFire, One Drive, or YouTube.

Send the recorded video to this email:

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